The Achievements
Like valedictorian, the highest award you can get.
Award of
Not easy to come by, you were voted most likely to succeed.
Like valedictorian, the highest award you can get.
Award of
A great achievement, deserving of high praise and approval.
The Categories
The jocks, the nerds, the beatniks, the AV Club, the daydreamers. Where do you fit in?
  • Branded Entertainment
    Is it entertainment? Is it marketing? If it’s good, no one is the wiser, right?
  • Influencer Marketing
    They’re the first in line to the right audiences, putting their reputations to good use.
  • User-Generated Content
    The audience helped make it. You gave it a home and a voice.
  • Digital/Social Contest
    Who doesn’t like a good contest? Especially when it turns fans into customers.
  • Cinematography
    Beautiful shots, done by beautifully talented people, to make a point.
  • Experiential
    You’re no wallflower. You created a unique experience for people to connect face-to-face with your brand.
  • Direct Response
    You need immediate feedback on a job well done. And you got it!
  • Identity Design
    It isn’t just a logo. It’s that calling card that makes people stand up and notice.
  • Illustration
    Who said all that doodling in class was a waste of time?
  • Student Work
    It’s OK. No need to be shy. Enter your work, let’s see what you’ve got.
  • Interactive User Design
    You know how to make digital beautiful on the eyes and easy on the user.
  • App Design
    From utilities to brands doing their thing—is your app making a difference?
  • Motion Design & Animation
    It’s MAGIC. Actually, it’s incredibly talented folk who make beautiful designs and animation.
  • Multi-Channel Campaign
    You probably got along with all the cliques.
  • Audio
    The star of the Glee Club.
  • Online Advertising
    The stuff you just gotta click—and can’t ignore.
  • E-mail Marketing
    The marketing that goes right to the top of the inbox, not the spam folder.
  • Out of Home / Environmental Advertising
    The best of billboards and beyond, in the great outdoors.
  • PR
    It’s no secret—and you made it that way.
  • Package Design
    You were voted best dressed in high school, weren’t you?
  • Poster Design
    You’ve certainly graduated from the early poster board and marker creations hanging in the school hallways.
  • Photography
    Images that make marketing magical.
  • Print Advertising
    Flip the page, get engaged with the best of print.
  • Print Collateral
    No recycle bin for these gems.
  • Product Design
    Tangible, tactile—all yours and it’s fabulous.
  • Retail/In-Store/POS
    Like a consumer magnet, drawing them to the land of “buy me.”
  • Typography
    The gorgeous language of letters, numbers, and so much more.
  • Television (Under $50K Budget)
    Level the playing field.
  • Television ($50K–150K Budget)
    Made of heart and hustle.
  • Television (Over $150K Budget)
    You’ve made the big leagues, kid.
  • Websites/Interactive Rich Media (Under $50K Budget)
    You really connect well with others.
  • Websites / Interactive Rich Media (Over $50K Budget)
    The world is your oyster.
  • Self-Promotion
    You’ve mastered the art of the selfie.
  • Responsive Design
    It morphs, it moves, it’s outstanding.
  • Content Strategy
    Not just throwing content to the wind.
  • CMS Implementation
    You’ve got so much blackmail material—on everyone.
  • Editing
    You choose your words, and everything else, very carefully.
  • Corporate/Industrial Campaign
    The corporate ladder has never looked so good.
  • Public Service/PSAs
    Work that’s here to serve the greater good.
  • Web Video
    Every year is the “year of video.” Show us yours. B2B and B2C welcome.
  • Dead Work
    Never saw the light of day—and that’s a shame, isn’t it?
  • Media Planning
    You sure do get around!
Submission Guidelines
Submissions now closed


Eligible work was conceived, published, posted, or aired for the first time between January 1, 2016, and December 31, 2016—and proof of performance may be requested. Any work that has been previously entered for the Rosey Awards is not eligible.

The deadline for entries is March 28, 2017, at 5 p.m. PST. *** EXTENDED until 12:00 midnight on 4/4/17 ***

All work submitted must be for real clients with real marketing objectives. Anything created for the sole purpose of winning an award is ineligible.

All entries must be submitted digitally via to be eligible for consideration. All entries must be named (i.e., you, your agency, etc.). Entrants are solely responsible for knowing what work is submitted by each agency, company, and individual.


A highly qualified group of judges, gently coddled by PAF, will determine this year’s winners. All judging and procedures are at the discretion of PAF. This year’s panel of nationally respected judges are responsible for selecting their own winners, based on criteria established by PAF.

IMPORTANT: Judges may choose NOT to present an award in some categories—or, conversely, choose to award multiple awards. The judges may move work to categories that represent the work more favorably/accurately. There is no guarantee that a Rosey will be awarded in every category. The Rosey Award is presented at the Rosey Awards Show. The Award of Excellence and Award of Merit are given after the evening of the show.

Fees And Payments

Prices will be charged per entry based on current Portland Advertising Federation (PAF) member status. To check or renew your PAF status please contact

Entries (CLOSED) PAF Member* Non-Member
Single or Campaign $75.00 $95.00
Tickets PAF Member* Non-Member
Single $85.00 $100.00
5-Pack $375.00 $450.00

* Discount codes shared with members via e-newsletters. Contact with questions.

All payments must be made via credit card from this site using PayPal or Stripe. Accepted credit cards include Visa, Mastercard, and American Express. Cash or check are not acceptable forms of payment.

If you have any questions please contact the PAF office.

Phone: 503-496-0200

Purchase Tickets
Frequently Asked Questions

What do I need to do to get started?

  1. Create an account and a username and password. This is so you can log back in later and add more work or edit your previous entries.
  2. Add projects. You can add single items or multiple pieces of a campaign.
  3. Review your submissions and check out. We accept credit card payments online.

What formats do you accept for my creative samples?

  • Images: JPEG, PNG, or GIF, not to exceed 2 MB each.
  • Video: A link to the video (Vimeo, YouTube, etc.)
  • Audio: A link to the audio file (Soundcloud, etc.)
  • Flash: SWF, not to exceed 2 MB each.

Should my work be entered as a campaign or several singles?

It’s 100 percent up to you. Determine how the work looks best and what works logically—is it better on its own or as a group/campaign? If you would like to double up (enter a campaign and singles), that’s totally fine.

What if I want to enter the same campaign in multiple categories?

Go for it! Choose the categories that make the most sense and enter away.

I have a question that isn’t answered here.

Get in touch with us at 503-496-0200 or We’ll help you with any questions you have.

I would like to sponsor this year’s Roseys.

Well, well—that would be fantastic. Contact us at 503-496-0200 or and we’ll let you know what’s available.

How can I get involved with the event?

If you would like to volunteer in event planning or at the event itself, please contact us at 503-496-0200 or email

The Judges
  • Judge
    Julia Melle
    Creative group head, the Richards Group, Dallas, Texas
    Julia has a wide range of experience stemming from her 23 years in the business, including direct marketing, social, digital, a full range of domestic and global brand advertising—and strategy and loyalty. Before joining the Richards Group last year, Julia was an executive creative director for Publicis Groupe, where she managed brand and Olympic Games work for Bridgestone North America along with Nestlé Juicy Juice, Nestlé Pure Life Water, TruGreen, Delta Dental, Lake Austin Spa Resort, and Krusteaz.

    Before joining Publicis, Julia spent nine years with Leo Burnett, where her work for P&G‘s Always and Kellogg’s Special K broke all-time share records and won Cannes Lions, ADDYs, and Effies alike.
  • Judge
    John Boone
    SVP, creative director, MullenLowe US, Charlotte, North Carolina
    John is an award-winning creative leader who has helped shape some of the world’s most iconic brands. Prior to joining MullenLowe, John, John was an integral part of the team at Team One in LA that launched the renowned Lexus automobile brand. At TBWA/CHIAT/DAY, John helped Nissan earn TIME Magazine’s commercial of the year. His Nissan work has also been inducted into USA TODAY’s TV Commercial Hall of Fame and recently won a spot in One Show’s Top 10 automobile commercials of the past 25 years.

    John also opened a satellite office of the Martin Agency, where he worked on brands like Mercedes-Benz, Wrangler Jeans, and Kellogg, among many others and he is also the former creative director and founding partner of his own agency, BooneOakley, which was named Ad Age’s Small Agency of the Year. He has also freelanced for agencies like Wieden+Kennedy, Crispin Porter + Bogusky, David&Goliath, BBDO, and McKinney on brands like Infiniti, Samsung, Michelob, Kia, Citibank, Hyundai, and Delta Air Lines.
  • Judge
    Diana Bosniack
    SVP/global creative director, Saatchi & Saatchi, New York, New York
    Diana Bosniack has been with Saatchi & Saatchi New York since 2010. She is the creative lead for the US Enfamil infant formula business—responsible for review, assessment, and creative and strategic consistency of work across multiple agency partners and disciplines. She has also worked on the agency’s other master brands, including P&G, General Mills, HSBC, and Charter Spectrum.

    Before Saatchi, Diana coran the American Express OPEN business at Digitas. There, she led integrated acquisition efforts in the traditional, digital, and social space. She also worked at Digitas Health, creating digital experiences for Chantix and Celebrex.
  • Judge
    Kevin Moehlenkamp
    Partner and chief creative officer, GarrandPartners, Boston, Massachusetts
    Kevin’s creative experience has earned him accolades in the industry’s top publications, awards shows, the Super Bowl, the Museum of Modern Art Permanent Collection, and an Emmy for work on HBO. Most recently Kevin served as chief creative officer at Hill Holliday in Boston where he conceived and directed award-winning work for Dunkin’ Donuts (America Runs on Dunkin’), Liberty Mutual (Responsibility. What’s Your Policy?), Anheuser-Busch (Bud Light. Always Worth It.), Toys “R” Us (Time for Childhood). His creative solutions not only worked for his clients but garnered Hill Holliday the title of Adweek’s comeback agency of the year.

    Kevin’s experience spans between many well-known agencies such as JWT, Lowe Lintas, and BBDO, and contributing to some of the industry’s most memorable campaigns on blue-chip brands including Visa, FedEx, Doritos, Pepsi, Pizza Hut, and HBO. He has served as chief creative officer for McCann Erickson in Detroit and in San Francisco, where he was also global creative director for Microsoft and won Adweek’s small agency of the year for McCann San Francisco.
  • Judge
    Steve Miller
    Executive creative director, Wunderman, Austin, Texas
    Like a little technology expertise in your executive creative director? Meet Steve Miller. On one side of the brain, he’s an accomplished brand guy who has guided award-winning work for prestigious accounts including Dell, BMW, Southwest Airlines, and AT&T. On the other side he’s a bona fide digital media techie who builds apps that improve brand experiences.

    Before joining Wunderman, Steve was responsible for leading the creative team at GSD&M, who turned Southwest Airlines into America’s favorite way to fly, and created national campaigns for brands like AT&T, BMW, and Walmart. Along the way, he has won every creative award imaginable, from Clios to Cannes Lions.

    Steve earned his advertising degree at the University of Texas and still loves living in Austin with his wife and two kids.
Countdown to the Big Event
April 26, 2017


Bison Outpost
419 NE 10th Ave
Portland, OR 97232

Event Starts at 7pm

Presented by: