First Love
Category
Retail / In-Store / POS
Client
Moulé
Project Description
Sam saw Jennifer for the first time in the spring and in a charming, teenage awkwardness, he wooed her. Time slowed down. The world and everyone else faded away. It was only the two of them. 1st love is a beautiful enigma, fueled by infatuation and naivety, that is capable of haunting us forever. Mutt remembers 1st love at that in-between age ? every awkward, bittersweet moment ? for Moulé?s Spring/Summer 2012 windows, evoking spring?s new-but-somehow-familiar feelings of nostalgia.
Agency
Credits
Executive Creative Director: Scott Cromer; Steve Luker; Mike McCommon
Art Director: Willyum Beck
Production House: Mutt Productions
Photographer: Shaun Mendiola
Retouching: Gillian Hombre
Account Director: Morgan Murray
