Retail / In-Store / POS
For the past four years Mutt has crafted holiday campaigns for Moulé, curator of wearable fashion and objects d?art. Each year the campaigns have been inspired by the Gorensteins, the family who still owns and operates the business, and 2011 was no exception. To the Gorensteins, the holidays are about celebrating family. ?Together Forever? was directly inspired by the next generation of the Gorenstein family. The foundation of the campaign was built around color. Each child was given his or her own personal pantone color setting a simple graphic identity unique to each personality. When presented as a whole, the color story showed the true power of ?Together Forever? and the rainbow of identities that make a family strong.
Executive Creative Director: Scott Cromer; Steve Luker; Mike McCommon
Art Director: Willyum Back
Copywriter: Steve Luker
Account Director: Morgan Murray