Hello, Trouble.
Identity Design
Gerber
Gerber is the largest and most successful knife and tool company in the world. With over seventy years of iconic craftsmanship, Gerber was a classic brand looking for new messaging to set the foundation for future success. Within Gerber?s heritage Mutt found an indomitable pioneering spirit and positioned Gerber as a relentless problem solver, ready to face trouble every day. The resulting messaging of ?Hello, Trouble.? and ?Unstoppable? perfectly capture the historical spirit of Gerber and man?s unwillingness to give up.
Executive Creative Director: Scott Cromer; Steve Luker; Mike McCommon
Copywriter: Al James; Mike Houston; Scott Cromer
Art Director: Aaron James; David Zavertnik; Tim O?Brien
Account Director: Morgan Murray
