Hello, Trouble. Print

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Gerber

It only made sense to put Gerber in the hands of actual problem solvers, people who face trouble every day. It was important to hero the knife banged up and used, showcasing its fundamental application in their lives. The provocative ads clearly communicated each person?s unique yet relatable connection with trouble.

Mutt Industries

Executive Creative Director: Scott Cromer; Steve Luker; Mike McCommon

Copywriter: Mike Houston

Art Director: Tim O?Brien

Account Director: Kristin Postill Webb

Production House: Mutt Productions

Executive Producer: Chris Lawson

Photography: Shaun Mendiola

Retouching: Shaun Mendiola

Media Agency: Poh Media