Project Website(s)Allyson vs Rocket - https://youtu.be/61jI3DcUEiU
Dion Phaneuf - https://youtu.be/dpjEWP5TPxk
KFT is FST - https://youtu.be/FrWuAlagK7k
Uphill Racer - https://youtu.be/1Jq9Iq2RLj8
Shelly-Ann Fraser-Pryce - https://youtu.be/kn0iHBvJOn0

Project DescriptionTo launch the new Zoom Air Elite 8, Nike worked with some of the fastest athletes in the world to create short content that captured the essence of fast. Needless to say, fast visuals call for fast sound design; so we got busy making the sounds that say fast--the whoosh of a rocket, crack of a slap shot--all the subtleties and enormities that the storytelling requires. Take a listen.

Project CreditsAgency: Must Be Something
Writer: Jed Alger
Producer: Aimee Lynn Barneburg
Editor: Katie Turinski
Audio Post Production: Digital One
Audio Engineer: Ryan Mauk

Project Website(s)YouTube Channels
https://www.youtube.com/playlist?list=PLXXeVD1zsgTX3T1JA8AxaLxayf0zTqDOo

Project DescriptionMargot vs Lily, a Nike original scripted series, is the latest iteration of Nike Women's “Better For It” campaign. The story focuses on a bet between two rival sisters: a socially awkward YouTube star and an exercise-averse party girl. At its core, the show is about fitness, but it touches on how every aspect of a woman's life- career, interests, relationships-is better when she takes risks and makes the effort to improve.

Project CreditsW+K PORTLAND
Executive Creative Director Joe Staples, Mark Fitzloff
Creative Directors Alberto Ponte, Ryan O’Rourke, Ryan O’Rourke
Interactive Director Dan Viens
Art Director Patty Orlando
Copywriter Heather Ryder, Darcie Burrell
Executive Integrated Producer Matt Hunnicutt
Agency Senior Producer Shelley Eisner
Interactive Producer Jenna Simon
Art Producer Amy Berriochoa
Studio Manager Simone Takasaki, Alicia Kuna, Rehanah Spence, Deb Lee
Retouching Saskia Thomson
Camera/Photographer Amanda Jasnowski
Motion Producer Sarah Gamazo, Adam Sirkin, Jeff Ackley, Oliver Rokoff
Group Strategy Director Andy Lindblade
Brand Strategy Director Tom Suharto
Strategic Planner Irina Tone
Digital Strategy Jake Sperla
Global Media Director Danny Sheniak
Associate Media Director Emily Dalton
Media Supervisor Emily Graham
Business Affairs Anna Beth Nagel
Talent Payment Manager Tara Allender
Project Manager Shannon Hutchinson
Traffic Manager Lily Darby
Copyediting Rachel Miller
Account Management Karrelle Dixon, Marisa Weber, Jessica Lo

PRODUCTION
Company RSA Films
Director Tricia Brock
President/Executive Producer Jules Daly
Executive Producer Jen Dennis
Executive Production/Co-creator Alfonso Gomez-Rejon
Co-creator Jesse Andrews
Line Producer Josh Porter
Production Supervisor Mark Elliot
Production Designer Peter Zumba
Director of Photography Matt Hupfel
Wardrobe Designer Kasia Walicka-Maimone
Wardrobe Assistant Jessica Albertson

EDITORIAL
Company Jump LA
Editor David Trachtenberg
Assistant Editor Eddie Mikasa
Post Executive Producer Betsy Beale

VFX
Company Jump LA
Flame Artist Wes Waldron

Titles/Graphics Nathan O. March
Titles/Graphics Edward Bursch

MUSIC + SOUND DESIGN
Composer Nico Muhly
Music Editor Suzana Peric
Music + Sound Design Executive Producer Zoe Knight

MIX
Company Eleven
Mixer Jeff Payne
Mixer Benn Freer

Project Website(s)http://www.setcreative.com/work/palais-23-brand-experience

Project DescriptionConquering a new market for Nike Basketball and Jordan Brand.

INSIGHT

Basketball is one of the most popular and powerful sports in the United States. In Europe, however, it has a significantly smaller influence which is why the Nike Western Europe team commissioned us with a challenge: how can Jordan Brand make a dynamic impression in Europe while pioneering a lasting relationship with their new found fans? A challenge we accepted.

IDEA

With this in mind, we designed a fully integrative campaign within the Palais de Tokyo by creating an exclusive experience to celebrate Jordan Brand's 30th Anniversary to seamlessly coincide with Quai 54, a street basketball championship in Paris, France.

Within the Palais 23 walls, guests were encouraged to register via their Nike+ App to receive a digital RFID bracelet which would allow guests to "check-in" as they explored each Jordan exhibit. This approach enabled guests to participate in a heightened brand experience and to encourage Nike+ membership.

Consumers were led on a journey prompting them to experience, engage in, and live out Michael Jordan's illustrious career. Highlights from the exhibit included the "Flight Zone" dunk experience, "The DNA of a Champion" artifact gallery, and a premium customization zone – a first in Europe – to laser-engrave footwear.

IMPACT

_Over 21,000 RSVPs received for the Palais 23 exhibit.
_Award-winning project: recipient of the MarCom, Spark and Transform Awards.
_Over 18,750 impressions using the hashtag, #WeAreJordan.
_Crowds of fans lined up for blocks in eager anticipation and saw a huge spike in Nike+ memberships.

Project CreditsNike Western Europe
SET

Project Website(s)http://www.setcreative.com/work/sprite-brand-experience

Project DescriptionCaptivating Urban Youth at the Corner of Bowery and Spring

INSIGHT

Sprite is synonymous with hip-hop culture. To align with Sprite's identity, we helped create a bodega-inspired space, the Sprite Corner, within the focal point of hip-hop culture, New York City. This atmosphere captures the perfect balance of both an urban bodega and a concert hall.

IDEA

We used inspiration straight from hip-hop to build out a collaborative venue with multiple layers and features while adhering to Sprite’s branding. We built the Sprite Corner in six short weeks where we helped transform an ordinary street corner in New York, from a mere concept into a living, breathing entity at Bowery & Spring.

The Sprite Corner pop-up hosted events all-summer long where they invited guests to enjoy film screenings, freestyle hip-hop battles, cooking classes, jam sessions, comedy shows and much more. Our contribution to this eye-catching corner bodega included creating the stage design, backdrop, space layout, milk crate stage, ceiling cove, and lighting - with unique day and night-specific executions.

IMPACT

_The Sprite Corner received over 908MM online impressions to date.
_Over 120MM video views from content featuring the Sprite Corner.
_Each event held at the Sprite Corner sold out at maximum capacity.
_50x increase in Sprite mentions in hip-hop conversations.

Project CreditsSET
Sprite

Project Description5-card Tarot deck illustrations for the Big Haunt Immolations album. Each card inspired by the song it represents.

Project CreditsSeth Conley | Concept + Design
Danny Peterson | Concept + Illustration + Design

Project Website(s)http://dobigsmallthings.com

Project DescriptionWhen an award winning author asks you to design a book for him cover to cover, you say yes.

Bruce Poon Tip owns the travel adventure company G Adventures and wrote the book Looptail, a best selling book on being a responsible business. For his next book, he wanted to inspire people to change their lives and connect to the world.

Do Big Small Things is a self-help book that Mutt designed, illustrated and provided original typography for. Cover-to-Cover.

Project CreditsDesign - Danny Peterson, Seth Conley, Steven Birch
Illustration – Danny Peterson, Steven Birch, Eatcho, Steve Luker
Art Direction - Danny Peterson, Seth Conley, Steven Birch
Typography – Danny Peterson, Steve Luker
Creative Direction – Steve Luker, Scott Cromer
Account Direction – Cindy Wade

Project DescriptionVerizon is an expert in building their network in hard-to-get-to places. To demonstrate this, and reach a huge audience of gamers and techies, we extended the Verizon network into the virtual world of Minecraft.

Thanks to Verizon, Minecraft players can now use video game cell phones to connect with the real world. They can video chat friends, send selfies, browse the web, and even order pizza, all without leaving the game.

The culture of Minecraft invites collaboration and innovation… a virtual sandbox where players can build nearly anything they can think of out of blocks. We were fortunate enough to work with top-level coders, designers and influencers in the Minecraft community to help make it work — and then released open source code to let the rest of the world see how we did it.

Project CreditsW+K PORTLAND
Creative Director Jason Kreher / Aaron Allen
Design Director Guy Featherstone
Creative Technology Director Nilesh Ashra
Experience Design Director Oonie Chase
Art Director Chuck Carlson
Creative Technology Lead Grant Thomas
Producer Tricia Huetig / Patrick Marzullo
Engineers Grant Thomas / James Steele / Lucas Rondenet / Ryan Kee

DESIGN PARTNERS
Design Partner Blockworks / President James Delaney
Architectural Designer Nicole Selis

CONTENT PARTNERS
Video Creator Seth Bling
Video Creator Captain Sparkelz
Live Video Creators Aureylian/DireWolf20
Live Video Creators MatPat

Project DescriptionThere are women out there who love working out: Chiseled athletes with abs and confidence and gym memberships they actually use... And then there’s the rest of us. We set out to create a campaign that all women could relate to, with films that focus on doubting inner thoughts, a Tumblr that humorously illustrates the love/hate relationship we all have with exercise, and a web series about two rival sisters both struggling to become better for it.

Project DescriptionSally Morrow Creative was asked to develop a new spirits brand that was creating highly curated spirits with distiller partners across the West Coast. We created The Walter Collective brand to pay homage to these alliances and the founder's grandfather Walter as the inspiration behind these Modern Spirits.

The Walter Collective set out to make a spirit that was unmistakably a gin, but far more interesting and complex–this was our design objective as well. The gin packaging design honors Walter’s heyday in the 1940's and intentionally celebrates a combination of old and new. The abstract line work was inspired by the early mid-century aesthetic as well as a two-ended shot glass typically used by bartenders. The label was designed to wrap the rectangular bottle like a book to capture both the Walter story and give the retailer, bar and consumer different interesting views from all sides.

The label is two-sided on the rectangular glass with “pages from his life and times” on the inside, visible only through one end of the bottle. The linen paper texture gives context to the book concept and adds to the matte and gloss finishes to give a wonderful tactile feel. Walter’s image and the brand logotype are visible from both ends to give the packaging two distinct sides to merchandise the bottle on a bar or retail shelf.

The cap was carefully chosen in clear glass to act as an extension of the clear glass bottle. The clear liquid spirit becomes a partner in the design, punctuated by the neckband that calls out the key ingredient (Italian Juniper) and highlights the number 1; the first release from The Walter Collective.

Project CreditsDesign firm: Sally Morrow Creative
Client: The Walter Collective
Creative Direction & Design: Sally Morrow
Copywriting: Tom Lux
Project Management: Jill Raleigh

Project DescriptionPackaging and identity concept and design for Stillhouse, a 100% clear corn American whiskey that pays homage to the renegade entrepreneurs that made moonshine during prohibition. The project also includes an extended line of naturally flavored clear corn whiskeys. The 750ml stainless steel can is a unique and singular vessel, the only one of its kind in the entire spirits world, and a suitable package for the products which are distilled and produced to the highest standards. The can weighs less and is more portable than glass, and is 100% recyclable.

Project CreditsCreative Director/Designer: Steve Sandstrom
Project Manager: Robin Olson

Project DescriptionWedding invitation. 24x36 inches. Mailed in tubes.

Project CreditsSteve Luker | Creative Direction + Illustrations + Lettering
Seth Conley | Visual Concept + Retouching + Production
Shaun Mendiola | Photography + Retouching + Production

Project DescriptionGranite Gear makes rugged, innovative packs and gear for adventurers. With constant feedback from an impressive roster of athletes who are more apt to be found on a polar ice cap than indoors, they build the gear that can take you wherever it is you need to go.

Project CreditsMark Ray - Chief Creative Officer, Art Director
Eric Samsel - Creative Director, Copywriter
Aaron Robnett - Copywriter
Ian Rhuter - Photographer
Steve Rauner - Executive Producer
Peter Calandra - Producer
Andy Kendig - Studio Manager, Art Director
Anthony DeMarco - Typography, Illustration
Brianna Babb - Account Director
Bruce Harris - Retouching
Rob Coughlin - VP Sales & Product, Granite Gear

Project DescriptionCrafted from hand-cut paper, Struck created one-of-a-kind tableaus to reinforce the attention to detail that has made Deer Valley Resort one of the most heralded ski destinations on the planet. These winter print ads evoke the pristine, otherworldly snow skiers dream about when they hit the slopes.

Seemingly every resort utilizes a blue bird sky with a power powder shot. The Deer Valley Resort experience is different – it is a perfectly crafted experience. This needed to be conveyed not only in the print ad concept, but also in execution. So, Struck choose to use a paper cut artist to render each image, then photographed the images to create the final ads. The hand-cut paper ads first appeared in the October issue of SKI Magazine.

The ads were a part of a larger campaign to bring the Deer Valley experience to a wider audience. The full campaign included work across different channels—from national print ads, to locals-only promotions, to rebranding on-mountain experiences—inviting skiers far and wide to #SkiTheDifference.

Project CreditsCreative Director: Scott Sorenson
Account Director: Kylie Kullack
Producer: Essie Nagler
Copywriter: Ryan Coons
Associate Creative Director: Dave Bunnell
Art Director: Chris George
Designer: Henry Smith
Papercut artist: Sally Vitsky

Project DescriptionPackaging and identity concept and design for Stillhouse, a 100% clear corn American whiskey that pays homage to the renegade entrepreneurs that made moonshine during prohibition. The project also includes an extended line of naturally flavored clear corn whiskeys. The 750ml stainless steel can is a unique and singular vessel, the only one of its kind in the entire spirits world, and a suitable package for the products which are distilled and produced to the highest standards. The can weighs less and is more portable than glass, and is 100% recyclable.

Project CreditsCreative Director/Designer: Steve Sandstrom
Project Manager: Robin Olson

Project CreditsAssociate Creative Director/Designer: Patti Bateman
Executive Creative Director: Shawn Kelly
Account Manager: Cindi Elsom
Production Manager: Julie Ditter

Project Website(s)http://www.setcreative.com/work/306_yonge

Project DescriptionWith a growing fervor for basketball and sneaker culture in Canada, Jordan brand wanted us to help feed Canada’s insatiable hunger during All-Star Weekend by creating a pop-up at Toronto’s busiest intersection, Yonge & Dundas. Jordan brand challenged us to create a dynamic yet lasting impression on both their existing and newfound fans.

Celebrate Canada’s burgeoning passion for basketball by creating the nation’s first-ever Jordan brand store for All-Star Weekend. Inspired by our last collaboration, 32 South State Street, we helped design and build Canada’s first Jordan brand store by creating a very personalized experience for consumers using digital, trialing and a fully-immersive experience, which we had only two months to build out, start to finish.

Project CreditsJordan Brand

Project Website(s)http://www.setcreative.com/work/jordan-flagship-brand-experience

Project DescriptionJordan Brand flagship pays homage to Michael Jordan and his legacy in Chi-town.

INSIGHT

Chicago is a city brimming with passion and pride for the art of basketball and for the sport’s most highly regarded player, Michael Jordan. It's no small feat to capture the magnitude of what Michael Jordan brought to the game and to Chicago - all within the confines of a store.

IDEA

Design and build a brand experience retail space that honors Michael Jordan and his illustrious career with the Bulls. The flagship is the embodiment of #FromChicagoForChicago and is fully-equipped with a basketball court, training space and locally-curated artwork to inspire visitors from all over the world. We created a space that not only serves as a retail store but one that highlights Jordan and his monumental contribution to the sport, to the Bulls and to the city.

Project CreditsJordan Brand

Project Descriptionhttps://vimeo.com/161097009

In our inaugural broadcast campaign for the NFL on Xbox One, we introduced Chet, a die-hard football fan who managed his fantasy team with the humorous help of real NFL superstars. In our follow-up campaign, Chet was promoted to Professor of Game Day Evolution 101, schooling NFL superstars about the next-gen stats available on Xbox One. With students like Drew Brees, Clay Matthews, Richard Sherman and Marshawn Lynch, the popular spots received rave reviews from national media outlets including USA Today, CBS Sports and Bleacher Report.

Project CreditsCreative Director: John O'Connell
Agency Producer: Alex Dean
Senior Writer: Andy Cale
Account Director: Randy Woloshin
Editor: David Wester
Director: John O'Connell
Director of Photography: Kevin Fletcher
Production Company: AfterAll
Line Producer: Rian Moore
Art Director: David Sicotte
Color: Pinata Post

Project Website(s)https://www.youtube.com/watch?v=yMZB8X4CG6E

Project DescriptionNike tasked us with creating a campaign that spoke to runners of all levels—whether they were attempting their first, fastest, or farthest run.

At the start of the fall ’15 marathon season, we introduced a :60 online film, “Last,” which celebrated the journey of a runner in last place.

We created unique launch windows in our key markets to coincide with major running events like the Berlin and Chicago marathons.

Project CreditsW+K PORTLAND
Global Creative Directors Alberto Ponte, Ryan O’Rourke
Interactive Director Dan Viens
Interactive Producer Evelyn Loomis
Global Executive Producer Matt Hunnicutt
Writer Heather Ryder, Darcie Burrell
Art Director Patty Orlando
Producer Shelley Eisner
Associate Producer Julie Gursha
Strategic Planning Henry Lambert
Business Affairs Anna Beth Nagel
Account Team Alyssa Ramsey, Marisa Weber, Molly Rugg
Executive Creative Directors Mark Fitzloff, Joe Staples

PRODUCTION
Production Company Park Pictures
Director Lance Acord
Executive Producer Mary Ann Marino
Line Producer Caroline Kousidonis
Director of Photography Lance Acord

EDITORIAL
Editorial Company Rock Paper Scissors
Editor Angus Wall
Post Producer Angela Dorian
Post Executive Producer Angela Dorian

VFX
VFX Company A52
VFX Supervisor Pat Murphy
Flame Artist Pat Murphy
VFX Producer Michael Steinmann
Titles/Graphics Just Do It+ Nike title cards – Artwork from Patty Orlando

MUSIC + SOUND DESIGN
Music+Sound Company Walker Music/Barking Owl
Composer Edited track
Sound Designer Michael Anastasi
Voice Over Talent Rooney Mara
Song (if applicable) “Every Little Bit Hurts” – Aretha Franklin Album “Running out of Fools” 1964
Producer Sara Matarazzo/Abbey Hickman – Walker Kelly Bayett – Barking Owl

MIX
Mix Company Eleven Sound
Mixer Jeff Payne
Producer Dawn Redmann