Award of Merit Winners
Not really a bronze. Or 3rd place. But face it, these entries made a helluva run at it.
AgencyMutt Industries
Project NameBAT & BALL
Client NamePLAYSTATION + MUTT
CategoryBranded_Entertainment
Project Website(s)http://www.thebeautifulfailure.com/#!blank-2/c298
Project DescriptionBAT AND BALL ARE OUTRAGEOUS, RIDICULOUS, AND THEY KNOW BASEBALL. As the oldest sports rivals of all time, they provide a unique perspective on sports and MLB The Show. Their job is to give life to the weirdness of baseball, make people laugh, and help fans deepen their relationship with the sport.

We partnered with IGN as content hosts and released 4 episodes (there were 5 but one died due to content).

In addition, Bat & Ball became the periodic voice for MLB 15 The Show at various times through twitter, instagram, facebook and their own microsite.
Project CreditsSteve Luker + Scott Cromer | Creative Direction + Concept (Luker)
Seth Conley | Art Direction + VO for Bat and various other charcters + Character Creation & Development + Graphics
Neil Kirkpatrick | Character Creation & Development + Copy + Illustration + Animation + Editing + Original Music + VO for Ball and various other Characters
Jesse Donaldson | Script Creative Direction
Danny Peterson | Home Base Character + Design
Kelsey Johnson | Production
Eric need to get his last name | Editing Episodes 3-5
Happy Trails Animation | Character and Set Animations
DigiOne | Sound Design
Images
AgencyWieden+Kennedy
Project NameMake A Smellmitment ESPN Takeover
Client NameOld Spice
CategoryBranded_Entertainment
Project Website(s)
Project DescriptionOld Spice partnered with ESPN’s SportsCenter to air a live battle between their two most powerful and recognizable spokesmen, “The Man Your Man Can Smell Like” (Isaiah Mustafa) and Terry Crews. In an attempt to persuade sports fans to choose their scent over the other muscleman’s scent, the two spokesmen took shots at each other all over the SportsCenter set by dressing as sports anchors, imitating athletes, exploding out of the set, and even hiring their own VO actor to interrupt the famous voice of ESPN. This strange yet beautiful media partnership was a perfect blend of branded entertainment and powerful smell celebrities.
Project CreditsWieden+Kennedy Agency Contacts
POSITION NAME
Executive Producer Ben G
Producer Jennifer Hundis
Creative Director Craig Allen, Jason Bagely
Art Director Matt Sorrell
Copywriter Jarrod Higgins
Account Executive Nick Pirtle
Business Affairs Manager Kevin Moyer

Production Company
ABSO LUTELY PRODUCTIONS

POSITION NAME
Head of Production David Kneebone
Director Ben Berman
Line Producer Janel Kranking
Director of Photography
Production Supervisor

EDITORIAL
SEGMENTS 1, 3 & 5 Joint Editorial
Editor Nicholas Davis
Asst. Ed Kristy Faris
Post Producer Leslie Carthy

SEGMENTS 2 & 4 NAME
Editor Peter Terlaak Poot

FINAL ONLINE & EFFECTS Contacts
Segments 1, 3 & 5 Alex Thiesen
Segments 2 & 4 Peter Terlaak Poot
COLOR CORRECTION
Joint Editorial / Colorist Pilon Lectez

SOUND DESIGN
Joint Editorial Noah Woodburn

TITLES/GRAPHICS
Studio Artist Curtis Pachunka

AUDIO POST
Joint Editorial Noah Woodburn

Celebrity Talent:
Terry Crews
Isaiah Mustaffa
VO Talent:
Chris Kelley
Michael Berger
Special Licensing Issues/Information:
NFL images courtesy of AP and the NFL
Images
AgencyCMD
Project NameGiving You An Edge
Client NameMicrosoft Surface
CategoryCinematography
Project Website(s)
Project Description“Giving You An Edge” follows Russell Wilson, Larry Fitzgerald, Antonio Brown and other players and coaches throughout the league as they prepare for gameday. Interspersed are vignettes of a high school student and football player who uses his Surface to gain an edge in the classroom and on the field. Both story arcs are driven by engaging music and spectacular cinematography, culminating in an epic payoff.

https://vimeo.com/149344197
Project CreditsCreative Director: John O'Connell
Agency Producer: Alex Dean
Senior Writer: Andy Cale
Account Director: Randy Woloshin
Editor: Jimmy Chung
Director: John O'Connell
Director of Photography: Kevin Fletcher
Production Company: AfterAll
Line Producer: Rian Moore
Art Director: David Sicotte
Color: Pinata Post
Audio: Digital One
Images
AgencyManifesto
Project NameInsideOut Experience
Client NameIntel
CategoryExperiential
Project Website(s)
Project Descriptionhttps://vimeo.com/158655857

CAMPAIGN RUN DATES
9/21/2015-4/12/2016

BACKGROUND & OBJECTIVES
For decades, Intel has been known as an ingredient brand, rarely taking credit for the experiences it makes possible. Early in 2015, on the cusp of a global brand campaign, Manifesto helped Intel launch a new brand platform and promise to a network of 106,000 employees: Intel Inside Makes Amazing Experiences Possible Outside.

Armed with this new brand positioning, Intel challenged Manifesto to create a campaign to engage employees and instill this new brand promise into their concept of Intel. This couldn’t be just another marketing campaign. Employees had to live it, experience it and believe it for themselves.

In an often siloed work environment where Intel employees focus primarily on their individual jobs, the campaign needed to showcase how every employees’ contributions Inside make Amazing Possible Outside. Our deepest insight: despite being on the cutting edge of shaping tomorrow’s technology, employees are often the last ones to experience the technology for themselves. That had to change.

The primary objectives of the campaign included:
1. Connect employees to the outcome of their work
2. Enable employees to experience and own the brand
3. Arm employees with the latest technology
4. Transform employees into powerful brand advocates
5. Drive external social conversation about the brand, led by employees
6. Position employees as innovative thought leaders to friends and family

The InsideOut Experience was born.

As part of a global integrated campaign, the experience needed to reach across the world to activate at 27 Intel campuses in 13 countries and showcases the technology and product innovations that Intel employees make possible everyday.
Three shipping containers constructed simultaneously on three continents were designed to embody the literal manifestation of what Intel looks like from the Inside out. Designed as the culmination of a larger, integrated campaign from building and elevator wraps, to green screen activations, employee innovation highlight videos and a digital platform that allowed employees to share out via social the latest and greatest innovations from Intel.
Executed concurrently on three continents, The InsideOut Experience became the rallying cry for employees to literally “Let The Inside Out.” Launching just after the 50th Anniversary of Moore’s Law, it invited employees to experience the depth and breadth of Intel and lay claim to the new promise: that their contributions Inside make Amazing Possible Outside.

SOLUTION
To truly Let The Inside Out and get employees’ hands on technology, we had to create a disruptive experience that brought them out of the office and immersed them in the technology they helped make possible. The InsideOut Experience (IOE) is a global, experiential tour consisting of three 40’ shipping containers that embody and showcase the most advanced technology and innovation that Intel has kept secret for so long. Laying claim to “Mind Blowing Experiences”, each zone features a rich, hands-on engagement with everything from the latest tablets to wearables, product prototypes, custom gaming systems and more.

The Fab of the Future, a custom Oculus Rift sequence transports employees into a futuristic exploration of what Intel sites could be like in 50 years. Operating from near earth orbit in the year 2065, we challenged employees to test their skills, explore the Fab of The Future and uncover imaginative future technology—all powered by Intel.

The Product Gallery includes the most innovative Intel-based products showcasing interactive games and demos on tablets, 2-in-1s, and wearables, including the fashion meets function Mica Bracelet. Video content on screen provides 3D rendering sequences that explain key product features while one zone highlights a hero video of an Intel employee who harnessed her motorcycle passion to develop a smart helmet that uses voice commands to communicate with the motorcycle, and could ultimately save lives.

Other zones included the latest and greatest 6th Generation Intel Processor devices, a hands-free RealSense flight racing simulator, and robotic dancing totems that mirror the movements of participants using camera-based, RealSense interactive technology. Custom-built mobile kiosks created a space for 3D printed spiderbots – wirelessly controlled robotic spiders driven by Edison technology and controlled using any smartphone or tablet.

Participants were also able to experience 3D object scanning and printing using Intel RealSense powered HP Sprout and corresponding Dremel 3D printer.

The container housing these experiences was outfitted with 16 monitors and a custom-built content management system. The screens highlighted individual employee stories and photography that supported the Let the Inside Out campaign. Each product was accompanied by a placard highlighting the features of each device along with details on the Intel processor inside.

A green screen activation zone allows attendees to personalize their InsideOut Experience with a custom-photo integration immediately emailed to them.

TECHNOLOGY LEVERAGED
By partnering with a broad swath of vendors Manifesto created a unique space built to highlight Intel’s amazing technology and help inspire employees to interact and engage with a wide variety of devices.
The custom Fab of The Future Oculus Rift experience, driven by the powerful Alienware gaming system, was inspired by a visit to an Intel fabrication site and was concepted based on Moore’s Law which postulates: that “Anything that can be done, can be outdone”. By imagining Moore’s Law in action, the experience fast-forwarded employees to 50 years in the future to an Intel fabrication site in space, with holographic chips, hover boards and interactive robots all while orbiting Earth.
The entire container was outfitted with digital screens showing off unique attributes of the technology inside the container. The technology spinning 360 circles with accompanying animated views helped highlighted the tech and its specs from all angles.

RESULTS
Before Manifesto launched the Inside Out Experience, employees had a hard time understanding how their work and contributions make a larger global impact on delivering on their brand promise. Many didn’t have a chance to see the end product or experience Intel technology that is driving some of the most advanced products and experiences.
The Inside Out Experience helped employees understand the impact of their work. For the first time, many were able to get their hands on cutting edge Intel technology and see it in action. The technology, combined with storytelling around products and key employees who are pushing the boundaries of what’s possible, created an engagement experience unlike any other. The experience generated an average of 30-40% employee attendance across all sites excluding friends and families that were also in attendance. With one Intel campus still remaining on the tour, we’ve already seen over 28,788 employees visit the IOE. Employees spent an average of 27 minutes exploring the experience and learning about new technology. Employees’ main reason for visiting the experience was to learn more about Intel’s latest technology (70%). 72% of visitors rated the value of their experience as extremely valuable. 93% of attendees agreed with the statement “Intel makes amazing experiences possible.”
Project CreditsChief Strategist - David Dyer
Chief Storyteller - Tim Dyer
Account Director - Alexis Chamberlain
Account Executive - Lauren Sanders
Producer - Josh Edelman
Creative Director - Adam Pryor
Copywriter - Charles Nevsimal
Designer - Tyler Sanderson

PARTNERS
Evolve – Fabrication and staffing
Next Now – Custom Gaming Software
Images
AgencyCMD
Project NameArcher Vineyards labels
Client NameArcher Vineyard
CategoryIdentity_Design
Project Website(s)
Project DescriptionWe worked with Archer Vineyards to come up with a new mark that represented the namesake of Archer Vineyards as well as defined their different lines of estate and reserve wines. The design took a fresh, modern approach using the softer, more feminine end of an arrow.
Project CreditsCreative Director: John O'Connell
Associate Creative Director: Jim Wagstaff
Designer: Chris Shults
Producer: Jamie Galluzzo
Account Director: Tom Kelley
Images
Click to view file.
AgencyJackalope
Project NameJackalope identity
Client NameJackalope
CategoryIdentity_Design
Project Website(s)
Project DescriptionIdentity for the Rapid City advertising agency, Jackalope. Pieces include logo, business cards, stationery and correspondence card.
Project CreditsClient: Jackalope
CD: Jason Alley
Designer: Eric Stevens
Writer: Jason Maurer
Images
Click to view file.
AgencyCMD
Project NameFreightliner Supertruck
Client NameFreightliner
CategoryIdentity_Design
Project Website(s)www.freightlinersupertruck.com
Project Description
Project CreditsCreative Director: John O'Connell
Account Supervisor: Caryn Repaci
Associate Creative Director: Jim Wagstaff
Art Director: Brandt Nelson
Producer: Jane Kagan
Images
Click to view file.
AgencyMutt Industries
Project NameMUTT MONKEY
Client NameMUTT
CategoryIllustration
Project Website(s)
Project DescriptionOriginally created as a sketchbook cover for client gifts the illustration has seen life on apparel and screen prints.
Project CreditsSeth Conley | Concept + Design
Danny Peterson | Illustration
Images
AgencyR/West
Project NameMasterCard “Selfie” Pay with First Tech Federal Credit Union
Client NameFirst Tech Federal Credit Union
CategoryInfluencer_Marketing
Project Website(s)
Project DescriptionFirst Tech Federal Credit Union is one of the most technology savvy and security-conscious financial institutions in the world, in part thanks to its role as the financial institution of choice for the world’s largest technology companies including Amazon, Intel and Microsoft. But how do you tell a security story in an exciting way that speaks to members, potential members and other financial institutions?

#selfies

First Tech partnered with MasterCard to pilot a new biometrics payment method that utilizes fingerprint scanning and self portraits to verify online payments for fraud prevention. To breathe excitement and context into a technical security topic, we seeded the the pilot to press as ‘selfie pay’ to draw attention in a fun and relatable way tied to a pop culture trend.

Results:

Pitching national business and West Coast influencers in key First Tech markets and financial trade outlets, our outreach greatly expanded the awareness of First Tech on a national scale while positioning the Mountain View, Calif.-based CU as a leader in payment security with first-ever placements in MarketWatch, Business Insider and The Daily Mail.
• 44+ million impressions nationwide
• 51 placements across national, financial trade and regional/local business outlets
• First U.S. Institution to test biometrics payment verification for online purchases with MasterCard
Project CreditsKeith Metz-Porozni, PR Account Supervisor, R/West
Michelle Pan, PR Account Executive, R/West
Monique Kellerman, senior marketing manager, cards and payments, First Tech Federal Credit Union
Brian Ziff-Levine, director of cards and payments, First Tech Federal Credit Union
Beth Kitchener, business leader, U.S. markets communication, MasterCard
Images
AgencyNORTH
Project NameCLIF Bar: How Do You Adventure?
Client NameClif Bar & Company
CategoryInteractive_User_Design
Project Website(s)https://youtu.be/6zDuNaEN7O0
Project DescriptionMore than summits and finish lines, CLIF Bar believes the real heart of adventure lies with spontaneity and rolling with the unexpected. Rather than tell people about CLIF’s point of view on adventure, we built a digital experience that immersed users in CLIF’s version of adventure. The highlight was an interactive video that repurposed standard YouTube annotations to sent users on a choose your own adventure digital journey. Users were driven to the full length interactive YouTube experience via a shortform teaser video and as of Feb 2016, almost 2MM people had spent an average of 7:46 per view with the video.

https://youtu.be/6zDuNaEN7O0
Project CreditsMark Ray - Chief Creative Officer - Lead Agency
Luke Perkins - Executive Creative Director - Lead Agency
Eric Samsel - Creative Director/Copywriter - Lead Agency
Jordan Delapoer - Director, Brand Strategy - Lead Agency
Brianna Babb - Brand Director - Lead Agency
John Marin - Senior Creative Director - Client
William Durrant - Group Media Director - Contributing
Dan Hickle - Vice President, Brand Marketing - Client
Lauren Hatfield - Director, Experience Marketing - Client
Shayla Hason - Producer - Lead Agency
Images
AgencyHMH
Project NameLowcountry Boil Airport Recharging Station
Client NamePalmetto Bluff
CategoryOut_of_Home-Environmental_Advertising
Project Website(s)
Project DescriptionFile Link: http://hmhagency.com/roseys/
"Palmetto Bluff: “Lowcountry Boil” Airport Recharging Station"
Project CreditsTeddy Shipley, Art Director
Kathy Valenti, Writer
Shawn Kelley, Creative Director
Kevin Chelko, photographer
Kevin Prenoveau, Account Director
Karen Smith, Project Manager
Lauren Dixon, Account Coordinator
Images
AgencyNORTH
Project NameCougar
Client NameColumbia Sportswear
CategoryOut_of_Home-Environmental_Advertising
Project Website(s)
Project DescriptionGert Boyle is chairman of Columbia Sportswear, Portland icon and One Tough Mother. Her ethos of "it's perfect, now make it better" is at the heart of Columbia's Tested Tough campaign. To celebrate her in the Pacific Northwest, we made the toughest version of her we could pull off.
Project CreditsMark Ray - Chief Creative Officer - Lead Agency
Luke Perkins - Executive Creative Director - Lead Agency
Aaron Robnett - Creative Director/Copywriter - Lead Agency
Kaleen Anderson - Art Director - Lead Agency
Jordan Delapoer - Director, Brand Strategy - Lead Agency
Margaret Alvarez - Brand Director - Lead Agency
Steve Rauner - Executive Producer - Lead Agency
Peter Calandra -Print Producer - Lead Agency
Luke Perkins- Photographer - Lead Agency
Stu Redsun - Chief Marketing Officer - Client
Natalie Hayes - Advertising Manager - Client
Images
AgencyNORTH
Project NameMacro Tags
Client NameColumbia Sportswear
CategoryOut_of_Home-Environmental_Advertising
Project Website(s)
Project DescriptionColumbia's products are Tested Tough in the Pacific Northwest. A place that's known for its miserable, unpredictable weather and quirky natives. In these ads, our tags expound on that fact in media where people have a little more time to discover the copy.
Project CreditsMark Ray - Chief Creative Officer - Lead Agency
Luke Perkins - Executive Creative Director - Lead Agency
Aaron Robnett - Creative Director/Copywriter - Lead Agency
Kaleen Anderson - Art Director - Lead Agency
Jordan Delapoer - Director, Brand Strategy - Lead Agency
Margaret Alvarez - Brand Director - Lead Agency
Steve Rauner - Executive Producer - Lead Agency
Peter Calandra -Print Producer - Lead Agency
Luke Perkins- Photographer - Lead Agency
Stu Redsun - Chief Marketing Officer - Client
Natalie Hayes - Advertising Manager - Client
Images
Agency
Project NameTrumer Pils – More with Less
Client NameTrumer Pils /R/West
CategoryPhotography
Project Website(s)
Project DescriptionSimple shots of Trumer Pils for Their More with Less print campaign
Project CreditsPhotographer - Jeremy Dunham
Art Direction - Kathleen Quinn
Styling - Carol Ladd
Images
AgencyBeautiful Failure (Seth Conley)
Project NameKING OF TEARS
Client NameTULLIE
CategoryPoster_Design
Project Website(s)http://www.thebeautifulfailure.com/#!AND-THE-PAST-IS-A-PROPHETS-ONLY-FRIEND/c1kiu/56e725be0cf2bc133ba011dd
Project DescriptionPOSTERS FOR A FRIEND WHO PASSED. DISTRIBUTED AT THE WAKE.
Project CreditsSETH CONLEY| ART
Images
AgencySandstrom Partners
Project NameKrekow Jennings Brochure
Client NameKrekow Jennings
CategoryPrint_Collateral
Project Website(s)
Project DescriptionThis brochure serves as an introduction to potential new clients and architects.
Project CreditsDesign - Steve Sandstrom
Production - Danny Jacobs
Illustrations - David Plunkert
Copy - Jim Carey
Project Manager - Kay Zerr
Printer - Premier Press
Images
AgencyR/West
Project NameFLIR Tactical & Outdoor Vision “See The Heat”
Client NameFlir
CategoryPrint_Collateral
Project Website(s)
Project DescriptionHaving a scope with thermal vision makes it much easier to find your target. How much easier? It’s almost like there’s a giant neon sign pointing you to where you need to look.

We created this piece of print collateral to illustrate the benefits of thermal vision to hunters and tactical soldiers. The more conceptual approach stood out in an industry that often falls flat with simple product shots.
Project CreditsProducer: Mitch Ludtke
Creative Director: Sarah Murray
Copywriter: Taylor Siolka
Art Director: Sarah Murray
Images
AgencySandstrom Partners
Project NameSandstrom Partners Window Signage
Client NameSandstrom Partners
CategorySelf_Promotion
Project Website(s)
Project DescriptionThe firm is located on the sixth floor of an old furniture company building built in 1910. The artwork is completely hand-painted in silver leaf and black paint using traditional methods. It measures 40 x 47 inches and appears as a reflective mirror finish from the outside. The irony of being six floors up means that not many can actually appreciate it. The best view is from the top four levels of a parking structure across the street.
Project CreditsCD/Designer: Steve Sandstrom
Illustration of skull and antlers: Howell Golson
Sign painter: Justin Riede
Photo: Steve Bonini
Images
AgencyR/West
Project NameThat Jackpot Feeling
Client NameOregon Lottery
CategoryTelevision_$50K-150K_Budget
Project Website(s)https://vimeo.com/160163584
Project DescriptionIt’s pretty hard to describe what it feels like to win the lottery. So difficult, in fact, that it really can’t be expressed in just words.

With a limited budget (half of which went to music licensing), we brought that jackpot feeling to life through song, dance, and some ridiculous visual effects. The result – increased sales and a classic rock song permanently stuck in our heads.
Project CreditsDirector: Sean Blixseth & Taylor Siolka
Director of Photography: Casey Nolan
Producer: Elliot Freeman
Agency Producer: Mitch Ludtke
Creative Director: Taylor Siolka
Copywriter: Taylor Siolka
Art Director: Ian Johnson
Brand Manager: Jennifer Mele
Editor: Casey Nolan
VFX: Deep Sky Studios
Images
AgencyR/West
Project NameThe Washington Trail
Client NameOregon Lottery
CategoryTelevision_Under_$50K_Budget
Project Website(s)https://vimeo.com/160163888
Project DescriptionDid you ever wonder why it’s called The “Oregon” Trail? Like, why didn’t they continue on to Washington? Well, maybe they stopped when they found something the liked.

This tongue in cheek campaign rewrote the history books in a humorous way to promote Video Lottery. In addition to confusing a few social studies teachers, the campaign helped break the Oregon record for highest Video Lottery sales in a single week. Ever.
Project CreditsDirectors: Sean Blixseth & Taylor Siolka
Director of Photography: Joe Meade
Producer: Elliot Freeman
Agency Producer: Mitch Ludtke
Creative Director: Taylor Siolka
Copywriter: Taylor Siolka
Art Director: Ian Johnson
Brand Manager: Jennifer Mele
Editor: Michael Ward
VFX: Deep Sky Studios
Images
AgencyBPN
Project NameWillamette Week Give!Guide – TV Campaign
Client NameWillamette Week
CategoryTelevision_Under_$50K_Budget
Project Website(s)https://vimeopro.com/bpn/willamette-week-giveguide-30
Project DescriptionWillamette Week’s Give!Guide is an annual giving program put on by Portland’s #1 alternative newsweekly. From November - December, the program puts over 140 local nonprofits under one digital roof, making it easy for people to discover causes they care about.

Despite raising over $3 million in 2014, Give!Guide needed awareness among donors under 35, aka the future lifeblood of nonprofits.

And since the holidays are flooded with nicey-nice charity campaigns, BPN sought to diverge from the status quo. Based on the insight that we’ve all done a few things we’re not so proud of, the “Been a little bad? Do a little good.” campaign positions Give!Guide as the road to redemption after a year’s worth of naughtiness.

The television campaign launched with “Confessions,” which featured local actors and influencers like Project Runway winner Michelle Lesniak and Live!Wire Radio host Jason Rouse. Three subsequent spots were released throughout the campaign, which portrayed relatable “been a little bad” scenarios.
Project CreditsAgency: BPN - Borders Perrin Norrander
Lori Gaffney, CEO, BPN
Mark Waggoner, Executive Creative Director, BPN
Bill Karow, Creative Director/Art Director, BPN
Emma Siolka, Copywriter, BPN
Todd Davidson, Copywriter, BPN
Willyum Beck, Art Director, BPN
Loralee Stapleton, Director of Client Services, BPN
Gina Bevilacqua, Broadcast Producer, BPN

Production: Andy Batt Studio
Therese Geitler, Producer, Andy Batt Studio
Andy Batt, Photographer, Andy Batt Studio

Production: Hidden City
Sean Blixseth, CEO, Hidden City
Taylor Siolka, Director, Hidden City
Casey Nolan, Director of Photography, Hidden City
Mitch Ludtke, Producer, Hidden City
Ben Mercer, Editor, Hidden City
Kyle Stebbins, Editor, Freelance

Client: Willamette Week
Richard Meeker, President, City of Roses Newspaper Company
Nicholas Johnson, Executive Director, Willamette Week Give!Guide
Images
AgencyBlue Chalk Media
Project NameBurned Girl
Client NameWonderWork
CategoryWeb_Video
Project Website(s)https://vimeo.com/126513999
Project DescriptionCreated for WonderWork, a charitable organization that provides free surgeries for children in the poorest countries of the world, Burned Girl tells the powerful story of Ragini, a nine-year-old from a remote village in India who was severely burned. Ragini’s burns went untreated for seven and a half years before she was seen by Dr. Subodh Kumar Singh, whose services were paid for by WonderWork through its BurnRescue partner organization.
Project CreditsBrent Stirton/Getty Images, Co-Director
Robert Wilson, Co-Director
Greg Snider, Editor
Dan Quintero, Assistant Editor
Gayatri Kaul, Producer
Jamie Francis, Additional cinematography
2-Track Mind, Original music
Digital One, Sound design
Rob Finch, Creative Director
Greg Moyer, Co-Executive Producer
Pam Huling, Co-Executive Producer
Images
AgencyDigital One
Project NameLive Climb Repeat
Client NameBlack Diamond
CategoryWeb_Video
Project Website(s)https://youtu.be/1nxrE20QMaw
Project DescriptionDigital One was hired to create a web video that not only presented the climbing life lived by the most committed of climbers, but reinforced Black Diamond as the brand leader in the industry, and to launch the #liveclimbrepeat campaign.

At its core, climbing rocks is a very simple pursuit. However, the details of a life based around climbing are nuanced and many. A story was crafted out of hours of footage of story interviews conducted with climbers. These interviews were shaped into a story arc chronicling the sacrifices and payoffs of living to climb. Music was crafted to carefully tell the story, subtly combining organic sounds with industrial ideas. This sonic landscape was then married with the black and white images, highlighting Black Diamond as a purveyor of the equipment and clothing used to climb. The result is a film of an honest portrayal of the life that the most committed climbers live and the ideals that they hold true.
Project CreditsClient: Black Diamond
Director: Alex Hamlin
Producer: Amy Polansky
Video Post Production: Mission Control
Editor: Chip Sloan
Audio Post Production: Digital One
Sound Designer: Chip Sloan
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